
It’s not about showing your love? It’s about making her friends jealous? Pathetic! Who’s responsible for this cynical shit? The copywriter, the creative director, the account executive, the agency rep, and everyone else involved should have a box of chocolates smashed into their faces and then be fired.
And here’s another, even worse, brought to my attention by a daughter planning her upcoming marriage:

Tell us how you really feel, Bob.
I would, Charlie, but I have children and liberals coming to this site, so I have to be careful.
Fired, really Bob? Sales skyrocketed (my hypothesis). And can’t you just use the roses. I hate to waste a perfectly good box of chocolates!
It’s not difficult to appeal to the crass and vulgar, but why do it? Our society is coarse enough already.