You might have thought that the “Click It or Ticket” campaign was the textbook case for bad public relations, but here’s an even more boneheaded PR effort from Missouri law enforcement officials. It’s wrong on so many levels that it would take all day to catalogue the defects. Not only is the “cuteness” of the campaign utterly inappropriate, but it also mischaracterizes the dynamic between citizens and public servants, portraying us as adversaries and encouraging the dangerous misperception already too common among bureaucrats of all kinds that we report to them and not vice versa. Police presence should make citizens feel more secure, not less so. A PR campaign that deliberately creates a threatening image for law enforcement is sheer folly. The campaign should be discontinued immediately and everyone associated with it reprimanded and/or dismissed. Put the heat on the bozos responsible for this fascistic farce.