How did you decide on the site name, Middle-earth? Why did you pick something so common? Why didn't you choose something more original?
Though some may beg to differ, "Middle-earth" was not very common at all when I started my site. In fact, I even ran several searches to see. I couldn't find any. Of course, now, there are several. But I don't want to change the name now, as it is well known.
Yes, I could have chosen something more original. But, I wanted a name that would say everything and be easily remembered. Many fansites have strange elvish names that no one can pronounce, but everyone remembers "Middle-earth." My site is not about a specific character or story, it's about all. Middle-earth is the world of Tolkien. My goal is to make this site a Tolkien world online!

Why is Frodo your favorite character?
I just relate to the character and see his sides of things. People say I'm like Frodo in many ways. Maybe that is why. Plus, he's cute in the movies.

How do you make your animated avatars, buttons, etc.?
I make each frame using photoshop 4.0, then I use Gifbuilder 0.5 to animate. Gifbuilder is a Macintosh program.

How do you get so much traffic?
I don't get that much actually, not compared to other sites. I have to thank Arwen-undomiel.com for that though. I asked her the same question and she gave me a list of ways which have definently helped. Thank you Arwen!
I've listed some ways below-

Affiliate with related sites, join topsites, tell friends (on forums and in person), submit to link directories (such as Whispers from the Ring), be friendly, update often, start a forum to add to your community, have accurate info, add interactivity, nominate for awards, and just get yourself known and out there!

Have a question?
frodofan@politickles.com